I collaborated with Director of Retail to create an area in the Flagship brand store located outside of Headquarters.

I began by creating a mood board that captured the vision for the space, focusing on elements that would evoke a cozy and inviting atmosphere. After finalizing the concept, I sourced various items for display, carefully selecting furnishings and decor that would enhance the environment. The goal was to inspire customers and encourage them to engage with the brand in a relaxed setting. This project not only contributed to the store’s aesthetic but also reinforced Fjällräven’s commitment to creating meaningful customer experiences.