Each quarter, I provide Rack Room Shoes with tailored visual merchandising guides that align with Crocs’ brand standards. Working in close collaboration with the sales executive and merchandising team, I define and document clear merchandising standards, including optimal product capacities and presentation standards that reflect Crocs’ brand identity. Utilizing SketchUp, I create detailed renderings that illustrate precise wall layouts and merchandising setups, ensuring that Rack Room Shoes can effectively implement brand-aligned displays across all store locations. These guides streamline execution, drive consistency, and elevate the in-store customer experience to enhance Crocs’ brand presence within Rack Room Shoes.