During my time at lucy Activewear, where we introduced our most innovative product to date. Using vision science, lucy developed contour-shaded activewear designed to highlight and minimize specific areas based on each size, offering a tailored and flattering fit for every customer.

The launch was in collaboration with a key wholesale partner and took place in three of their most prominent flagship locations: SoHo, Bloomington, MN, and Seattle, WA. I was responsible for executing all aspects of this product launch, from creating floor plans and merchandising guidelines to designing and implementing marketing materials. This launch was a major milestone for lucy Activewear and showcased the brand's commitment to innovation in the activewear industry.