The launch of a first-to-market exclusive product line with REI, which highlighted The North Face’s heritage products now made with 100% sustainable materials. This project was a major initiative that bridged the gap between the brand's legacy and its commitment to sustainability.

I was responsible for creating and installing three different tiers of in-store installations across 20 REI flagship locations, while also developing a smaller presentation for the rest of their fleet. These installations were key in communicating the innovation and sustainability behind the product line, enhancing both customer engagement and brand presence within REI stores.