The seasonal directive at Reebok played a crucial role in aligning retail spaces with the brand's marketing initiatives. This directive outlined the key products for each category to ensure that our in-store displays reflected the brand's seasonal priorities and campaigns.

The directive included detailed guidance on fixture presentation and product layout, specifying how products should be arranged to maximize visibility and appeal. It also covered the use of graphics and marketing materials, ensuring that all visual elements supported the broader brand message. Additionally, I curated hero looks to be featured on mannequins, further enhancing the connection between the product and the brand's storytelling.

This initiative was essential in driving consistency across retail spaces, creating a cohesive consumer experience, and promoting the key products that aligned with Reebok's seasonal strategies.