This comprehensive document was developed to ensure that all Reebok stores, as well as wholesale spaces worldwide, maintain a consistent look and feel, reinforcing the brand’s identity across diverse markets.

The guidelines were essential in standardizing visual elements, from product displays to in-store layouts, ensuring that customers would experience the same distinct Reebok environment no matter where they were in the world. This consistency was vital to building a cohesive brand image and solidifying Reebok’s presence in the competitive global fitness market.

By establishing these guidelines, I helped to enhance Reebok’s global retail strategy, supporting the brand’s growth and its ambition to become a leading player in the fitness space.